Kim Kardashian has once again shocked the fashion world. Her brand SKIMS has released a daring new creation — the Faux Hair Micro String Thong, also called “The Ultimate Bush.” The product, priced at $32, was launched on Oct. 14 and sold out almost instantly. Once again, Kardashian proves her marketing power in the world of shapewear and celebrity fashion.
Inside the “Ultimate Bush” Concept
The launch campaign took inspiration from the 1970s, styled as a retro TV game show. On the SKIMS website, shoppers are greeted by a mock show titled “Does the Carpet Match the Drapes?” — a cheeky nod to the thong’s design.
Each piece is handmade from super sheer stretch mesh and features faux hair in twelve shades. Both curly and straight textures are available. SKIMS describes it as its “most daring panty yet,” giving shoppers a playful way to express themselves.
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SKIMS’ History of Viral and Provocative Products
Kardashian’s brand is known for pushing boundaries. Previous SKIMS creations include crystal-encrusted underwear, molded nipple bras, and even pierced nipple bras. Earlier this year, SKIMS introduced a Seamless Sculpt Face Wrap, which sparked debate among beauty experts.
The “Ultimate Bush” thong fits perfectly into this pattern. Every launch brings a mix of humor, controversy, and viral success — a formula Kardashian has mastered.
Mixed Reactions and Internet Buzz
The faux hair thong instantly went viral. Social media users flooded X and Instagram with reactions. One user wrote, “Who is spending $32 on fake pubic hair thongs? Just grow your hair out!” Another commented, “Is Kim unwell?”
Still, some praised Kardashian’s creativity. A fan wrote, “Smart way to bring people to your website — have them laughing, then buying cute stuff. Genius marketing!” Another added, “This is just so camp; you guys don’t get it.”
Despite mixed opinions, the thong sold out in all twelve colors. The buzz proves that controversy continues to sell.
Experts Weigh In on the Cultural Impact
Fashion experts say the product goes beyond shock value. Liza Betts, a Senior Lecturer at the London College of Fashion, told CNN that the real surprise would be embracing natural pubic hair. She believes the thong still presents a “controlled, performative” version of femininity.
Her comment highlights the fine line between parody and empowerment — a theme that often defines Kardashian’s work.
Marketing Mastery Behind the Buzz
Kardashian’s team knows how to make headlines. Each quirky launch turns into a viral moment that boosts brand visibility. The “Ultimate Bush” is another example of using humor and controversy to dominate conversations online.
Even critics help drive attention. Every share, comment, and joke brings more traffic to the SKIMS site. It’s clever marketing wrapped in shock value — and it works.
The Expanding SKIMS Empire
SKIMS is no longer just a shapewear brand. Its new NikeSkims collaboration introduced activewear lines modeled by Serena Williams and Sha’Carri Richardson. The company now offers products for everything from workouts to lounging.
Kardashian says the brand began from a personal need. “It started off of my body and my shapes,” she told TIME. That personal connection continues to fuel SKIMS’ growth and creativity.
A Mix of Humor, Shock, and Marketing Genius
Kim Kardashian’s Faux Hair Micro String Thong has divided the internet. Some find it hilarious, others call it absurd. But everyone is talking about it — and that’s exactly the point.
Once again, SKIMS has turned controversy into conversation, proving that humor and bold ideas can keep a brand at the top of pop culture.
